Revamp Your Website with TMC Digital Media: A Unique Approach to Web Design

Look, we get it. At one point or another, you've probably worked with an outside agency to help build and develop your website. Maybe the goal was a relaunch, a refresh, or a new site altogether. Maybe, at some point, it was all three.

For many, that experience can be daunting. It doesn't have to be, though. Your web partner can help facilitate a key component of your branding, drive leads, and coalesce a partnership between all areas of your company.

So why is TMC Digital Media your ideal partner for a website revamp? Consider the following:

1. We know our industry.

We were founded in the foodservice equipment industry because the industry needed a reliable ally to help channel partners go through the digital transformation. We're still rooted in that industry and have gained knowledge in the manufacturing space that can help today's businesses, as well. 

We know the manufacturing industry. We understand how the channel partners work together to drive demand. And we can adapt that knowledge from oven manufacturing to storage and organization to retail millwork. While we were founded specifically in foodservice, we recognize our methods work in similarly structured industries, as well, and we are excited to put our knowledge to use.

2. We understand the role of sales in website creation.

TMC's leadership comes from a sales background. We understand that a defined sales process is paramount to long-term success. We want to make it easier for salespeople by working smarter and not harder (minimizing costs and maximizing ROI). We completely appreciate how important it is for marketing to produce the most qualified lead for sales. We can appreciate that it's about 'the relationship' in a lot of cases. But we also realize that the relationship is changing as more and more people search for answers to their problems on Google and don't want to be interrupted. 

3. The proof is in the pudding -- our process.

Did you know that more than 75 percent of all Internet users conduct online research before making a purchase? According to the Corporate Executive Board, prospects make 60 percent of their purchase decision before even speaking with a sales rep. These are critical statistics that support the need for an inbound marketing strategy, and that strategy always begins with a website. We have a proven process to help businesses take advantage of these trends.

So what would it look like to work with TMC?

Our typical timeline for completing a website is between 16-20 weeks. For projects with a larger scope, this process could take six months or more. Keep reading to find out how the project flows and what you can expect. And if you have any questions as you're reading, just holler.

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WEEK 1: Kickoff Meeting

The kickoff meeting is our time to gather information and determine what elements are needed on your new website. At this time, you can request 'must-haves' for the website and let us know what you're going after with the look and feel of your site. 

We want your website to be unique and add value for you and your customers, so it's essential to have a solid understanding of your goals. We'll also offer guidance based on our experience and industry best practices.  

WEEKS 2-3: Assets and Design Mockup

As the project kicks off, you'll provide us with any assets we need for the site (think logo, any images you'd like to use on your website, etc.). We'll then get to work creating a design mockup, which is a PDF document of images depicting the layout and design of your new site. 

WEEKS 4-7: Feedback and Final Mockup Proof

During this time period, we'll have a couple of drafts of the mockup based on your feedback. We approach it like this: we provide a mockup and go over it together. Next, we welcome your feedback and adjust the mockup based on our discussion. By week 7, the mockup will be finalized, and thus, the next phase begins!

WEEKS 8-18: The Development Phase

This is where things get really fun. Once we have an approved design mockup, we'll begin building your website on a development site with a special URL that is visible to you but not to anyone else. This site will be interactive and will navigate just like your future website--it gives you the ability to experience your site with all the digital senses. 

This is the most time-consuming part of the process because it may include custom coding, custom design, and more, depending on the scope of the project. During this phase we provide several drafts of the development site to you for feedback. We begin by going over the design and navigation and then add content to the site as we continue. By about week 18, your site will be complete, and once you give us the final go-ahead, we begin the launch phase!

WEEKS 18-20: The Launch Phase 

During the launch phase, we'll take your newly built site and move it from the development site to your actual URL. This process can take as little as a few days, but we like to build in time for testing and quality assurance to make sure everything is squeaky clean and ready for launch. 

Ready to go? Start by scheduling a free consult with the web dev team at TMC.