Before we get into the real heart of this blog, I'd like to come clean. Think of this as a confession, a marketing mea culpa, of sorts. And here it is:
If you're a marketing or sales executive or even a business owner looking to grow your company's marketing efforts, you probably have a whole range of questions.
I'm not one to sugarcoat things, and I'm not going to start now. If you spend just 15 minutes looking at food supply manufacturer and distributor websites, there's one general commonality. Many of them are bad.
I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.
I hope we all realize it, but we're lucky. We get to work in an industry that's fun, fast-paced, ever-changing, and cool. After all, when you tell people what you do for a living and what industry you're in, what kind of reaction do you usually get? The bottom line is foodservice is hip.