Why Online Personalization Matters

Why does personalization matter? Because it's the easiest and most effective way of putting the customer first in today's world of online info gathering and buying. Put another way, personalization matters because it equals more revenue.

Think about how rapidly the online buying experience is changing (and how it might change even more as AI influences consumerism). Think about your own buying preferences. Think about the websites you visit -- the companies you follow on social media who engage with you, the personalized emails you receive with information that you are interested in. What do they all have in common? A personalized experience that earns your trust and keeps you wanting more. 

The bottom line is businesses that prioritize the customer experience will have higher revenues than those that don't.

Why? The reason is simple. According to the Forbes 2024 State of Customer Service and CX Study, 81 percent of today's customers want personalized experiences, a number which will surely increase.

Consider Personalization in Your Marketing

Personalization isn’t just a buzzword; it’s an expectation. Today’s customers don’t want to feel like another name on a list—they want experiences tailored to their needs, preferences, and behaviors. This is especially true in a crowded online marketplace where options are endless and attention spans are short.

In fact, according to HubSpot, personalized calls-to-action perform 202% better than basic CTAs. That’s not a small lift—that’s a fundamental shift in how businesses can engage and convert customers. When companies prioritize personalization, they create value at every step of the buyer’s journey, building deeper relationships and driving results.

Consider this: a personalized website experience can make visitors feel understood, a relevant email campaign can reignite interest, and customized social media engagement can turn a follower into a loyal advocate. The cumulative effect? Higher customer retention, increased lifetime value, and, ultimately, greater revenue.

The Power of Personalization with HubSpot

Nobody makes it easier to personalize sales and marketing content than HubSpot. Talk with a TMC Digital Media team member to see how the HubSpot suite of solutions can help drive personalized impacts in your business today.