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As a social media professional, the functionality of the online tools I use is extremely important to me. In today’s market, there are so many different types of software that were created to make sharing information across all social media platforms easier. I’m here to tell you why HubSpot’s software goes above and beyond the rest.
1. Publishing
Using web-based tools can be a hassle, but with many people choosing to use Google Chrome over Safari or Internet Explorer, Chrome Extensions have become a lifesaver. Every social media publishing tool that I have used has had an available extension. However, not all extensions are equal. Buffer for example, just recently updated their extension to allow different messages to be shared on each platform; something that HubSpot had already been doing. HubSpot also gives you the option to add personal pages, making marketing your company easier from your personal and professional pages.
2. Analytics
Without an analytics function, you can’t you tell how your social media publishing is reaching and affecting your contacts. Most social media publishing platforms also offer analytics, so why is HubSpot’s different? HubSpot tracks everything, and their metrics make understanding the data much easier. They also focus on showing what impacts the bottom line, like lead conversions instead of vanity metrics, like the number of likes. By doing this, HubSpot helps us know which information your buyer personas want and how they want to receive that information.
3. Integration
Last, but definitely not least, HubSpot is so much more than just a social tool. It takes all the best qualities of a social publishing tool and integrates them into a complete system. HubSpot also gives you the ability to choose which campaign each social post applies to, making it easier to organize your content. With HubSpot, you’re getting email marketing, content marketing, social media marketing, lead nurturing, and so much more.
Social media is a big part of inbound marketing, and it is a great way to capture your clients’ attention in the foodservice industry. Having the right tools can make all the difference. Sign up for our free HubSpot Marketing Software Webinar and learn how HubSpot can help your foodservice business.
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