Inbound Marketing and the Indy500

The Indianapolis 500 is just around the corner. The hallmark event of Memorial Day weekend and the unofficial start of summer, this event is one we always track on our TMC Digital Media calendar. Why? Because we're always there. And, there are some real similarities between the race and the concepts of Inbound Marketing.

The Equipment

With IndyCar, you need a fast ride. Period. You need a finely tuned engine. You've got to get the most power out of that engine. You need the right aero package for downforce, but minimizing drag. You need the technology in the pits to analyze how to get that extra .001 seconds of speed.

With Inbound, you also need the right equipment. You need an efficient publishing platform that ensures the best SEO practices are performed for maximum performance. You need a social media tool to publish posts across a myriad of networks. Ideally, you have a software tool that allows you to publish what you need and analyze the results to help you gain success faster.

The Driver

With IndyCar, the driver is equally as important as the equipment. What good is a fast car if the driver doesn't have the skills, or can't push the limit while balancing that fine line, living on the edge? The driver has to report back to the team what's working and what's not working, making adjustments to find any bit of extra speed.

With Inbound, those publishing tools (equipment) don't know the context in which the content is being provided. It takes direction. It takes someone at the wheel who knows the nuances of the goals and objectives. It takes an inbound leader using these tools to help companies get found and convert leads.

The Team

The Indy 500 is a long race. It requires several pit stops. A strategy. Changing tires. Refueling. Wing/downforce adjustments. All performed by a team of specialists working harmoniously together. 

Inbound doesn't happen overnight. It takes time. It takes strategy. It takes more than one person driving that fast car. It takes a team of specialists who work together to generate success. 

Luck

Some would say it takes luck, as well, to win the Indy 500. I'm a firm believer in creating your own luck. 

If you have ever been to the Indianapolis 500, you feel the passion. You feel the energy. It's inspiring. And if you haven't been before, do go. You will come back to reality with a renewed focus and drive to be the best in your own business. At least, that's what it does for me.

Indy only requires left turns. In business? It can be different, and we're here to help.