--- title: why your foodservice equipment company should care about twitter description: With more than 250 million active users, Twitter is more important to foodservice company than ever before. But why? image: https://success.tmcdigitalmedia.com/hs-fs/file-2176667871-png/blog-files/2014_2_25-twitter-stat-300x260.png --- [Social Media](https://success.tmcdigitalmedia.com/blog/topic/social-media) [Foodservice](https://success.tmcdigitalmedia.com/blog/topic/foodservice) [Marketing](https://success.tmcdigitalmedia.com/blog/topic/marketing) # why your foodservice equipment company should care about twitter [![Erik MacPherson](https://success.tmcdigitalmedia.com/hs-fs/hubfs/TMC%20Headshots/Erik%20Headshot%202023.png?width=40&height=40&name=Erik%20Headshot%202023.png)](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson) by [Erik MacPherson](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson) Feb 25, 2014 11:58:00 PM ##### Listen To This Blog Post # Why Your Foodservice Equipment Company Should Care About Twitter ## With more than 250 million active users, Twitter is the essential, real-time, consumer-facing social platform. And more and more businesses are using it every day to engage customers. Twitter isn't going away. The service will celebrate its eighth birthday on March 21, and even though it doesn't come close to Facebook's 1 billion users, many forecasters expect Twitter to have the greater long term potential. [![Why your foodservice company should care about Twitter](https://success.tmcdigitalmedia.com/hs-fs/file-2176667871-png/blog-files/2014_2_25-twitter-stat-300x260.png?width=300&height=260&name=2014_2_25-twitter-stat-300x260.png "Why your foodservice company should care about Twitter")](https://success.tmcdigitalmedia.com/hs-fs/file-2176667871-png/blog-files/2014_2_25-twitter-stat-300x260.png)So why should your company and brands care about Twitter? 1) LEADS – Your current and future clients are on Twitter. 2) Your partners are communicating and engaging on it already. a. Manufacturers, Reps, Dealers, Competitors and most importantly, end-users. b. Helps build personal relationships with your followers 3) It’s the fastest way to spread news. Whether it’s about a specific product or a personnel change, companies take to Twitter to post their news – and followers take to Twitter to read relative and valuable headlines with the option to click on a link for more information. 4) Search and track trends. Hashtags, #foodserviceequipment #convectionoven #beersystems #onlyMAFSI ![Perlick On Twitter - Foodservice Equipment](https://success.tmcdigitalmedia.com/hs-fs/file-2176667901-png/blog-files/2014_2_25-perlick-twitter-sample-300x191.png?width=300&height=191&name=2014_2_25-perlick-twitter-sample-300x191.png "Perlick On Twitter - Foodservice Equipment") 5) Company communication – Twitter is the quickest way to reach out to a particular company or brand and receive an immediate response. 6) It’s also the quickest way to promote your own content, press releases, blog posts, and landing pages, ultimately driving folks to your website. 7) Monitor and thank current sales opportunities – delight your customers, partners, and manufacturers. 8) 140 Characters – We are human. We have short attention spans. You only have 140 characters to say what you want. You’re forced to get to the point, which has certainly helped foster the popularity of Twitter. [![Are you a MAFSI member? Enter to win a Twitter Makeover](https://success.tmcdigitalmedia.com/hs-fs/file-2176668031-png/blog-files/1_15_14-twitter-makeover-cta-1024x376.png?width=588&height=215&name=1_15_14-twitter-makeover-cta-1024x376.png "Are you a MAFSI member? Enter to win a Twitter Makeover")](https://tmcdigitalmedia.com/extreme-twitter-makeover-foodservice-edition/) #### Share [Share on Twitter ](https://twitter.com/share?url=https://success.tmcdigitalmedia.com/blog/why-your-foodservice-equipment-company-should-care-about-twitter&text=why%20your%20foodservice%20equipment%20company%20should%20care%20about%20twitter) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://success.tmcdigitalmedia.com/blog/why-your-foodservice-equipment-company-should-care-about-twitter&t=why%20your%20foodservice%20equipment%20company%20should%20care%20about%20twitter) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://success.tmcdigitalmedia.com/blog/why-your-foodservice-equipment-company-should-care-about-twitter&t=why%20your%20foodservice%20equipment%20company%20should%20care%20about%20twitter) Previous blog [← Why Email is More Important Than Ever](https://success.tmcdigitalmedia.com/blog/why-email-is-more-important-than-ever) Next blog [why your brand should care about twitter →](https://success.tmcdigitalmedia.com/blog/why-your-brand-should-care-about-twitter) ### You May Also Like These Related Stories [What the Big March Tourney Can Teach Us About Inbound Marketing](https://success.tmcdigitalmedia.com/blog/march-tourney-inbound-marketing) ![basketball court](https://success.tmcdigitalmedia.com/hubfs/AI-Generated%20Media/Images/college%20basketball%20tournament%20with%20two%20teams%2c%20one%20in%20orange%20jerseys-1-1.jpeg) [Content](https://success.tmcdigitalmedia.com/blog/topic/content) #### What the Big March Tourney Can Teach Us About Inbound Marketing Mar 8, 2024 3:14:57 PM 3 min read [Roadblocks and Solutions for Communicating with Your Foodservice Buyer Personas](https://success.tmcdigitalmedia.com/blog/communicating-with-your-foodservice-buyer-personas) ![](https://success.tmcdigitalmedia.com/hubfs/effective_business_writing.jpg) [Branding](https://success.tmcdigitalmedia.com/blog/topic/branding) #### Roadblocks and Solutions for Communicating with Your Foodservice Buyer Personas Nov 10, 2015 12:17:25 PM 2 min read [why your brand should care about twitter](https://success.tmcdigitalmedia.com/blog/why-your-brand-should-care-about-twitter) ![](https://success.tmcdigitalmedia.com/hs-fs/file-2176667871-png/blog-files/2014_2_25-twitter-stat-300x260.png) [Branding](https://success.tmcdigitalmedia.com/blog/topic/branding) #### why your brand should care about twitter Feb 26, 2014 10:39:00 AM 1 min read ### Get Email Notifications