Why Your Foodservice Equipment Company Should Care About Twitter

With more than 250 million active users, Twitter is the essential, real-time, consumer-facing social platform. And more and more businesses are using it every day to engage customers.

Twitter isn't going away. The service will celebrate its eighth birthday on March 21, and even though it doesn't come close to Facebook's 1 billion users, many forecasters expect Twitter to have the greater long term potential.

So why should your company and brands care about Twitter?

1) LEADS – Your current and future clients are on Twitter.

2) Your partners are communicating and engaging on it already.

a. Manufacturers, Reps, Dealers, Competitors and most importantly, end-users.

b. Helps build personal relationships with your followers

3) It’s the fastest way to spread news. Whether it’s about a specific product or a personnel change, companies take to Twitter to post their news – and followers take to Twitter to read relative and valuable headlines with the option to click on a link for more information.

4) Search and track trends. Hashtags, #foodserviceequipment #convectionoven #beersystems #onlyMAFSI

5) Company communication – Twitter is the quickest way to reach out to a particular company or brand and receive an immediate response.

6) It’s also the quickest way to promote your own content, press releases, blog posts, and landing pages, ultimately driving folks to your website.

7) Monitor and thank current sales opportunities – delight your customers, partners, and manufacturers.

8) 140 Characters – We are human. We have short attention spans. You only have 140 characters to say what you want. You’re forced to get to the point, which has certainly helped foster the popularity of Twitter.