The way we engage with our buyers online needs to change. Currently, the foodservice equipment industry is disregarding two very important phases of the buyer's journey, which hinders our ability to sell. We must engage with buyers well before they are ready for a quote, but how?
In today’s society, everyone is a photographer. With smart phone cameras becoming clearer and the endless amount of free photo editing software, it's hard not to take a great image or video. Thanks to the Millennial generation, the influx of food images on social media has caused the resurgence of the food photography trend.
Not so long ago, there was a huge buzz on how the fast casual restaurant segment was going to completely disrupt the foodservice industry. The idea was that smaller chains focused on higher quality and diverse menu offerings would continue to grab more and more of the market share.
As a social media professional, the functionality of the online tools I use is extremely important to me. In today’s market, there are so many different types of software that were created to make sharing information across all social media platforms easier. I’m here to tell you why HubSpot’s software goes above and beyond the rest.