Regardless of the industry, educating buyers is of utmost importance in moving them along in the buyer’s journey. In the foodservice industry, this practice of educating buyers is arguably more personal than any other industry.
Today, Erik MacPherson talks about the foodservice equipment distribution chain and the challenges of getting to the end-user (or foodservice operator).
Foodservice manufacturers rely on their reps and distribution networks to sell. But when reps and distributors are responsible for selling 20-30+ different brands, if not hundreds or even thousands, how does your factory ensure your products and solutions stay top-of-mind in this über competitive foodservice industry?
TMC Digital Media's Founder and CEO, Erik MacPherson, talks the value of a CRM and Sales Enablement tools.