TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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13 December 2017

According to the Information Technology Services Marketing Association, nearly two-thirds of all consumers conduct their own research before making purchases. This means most people who are ready to buy already know details about what you’re selling. They’ve read the ratings and reviews. They’ve seen all the articles. They’re educated. But who creates all this information they are reading?

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11 December 2017

Your brand depends on the stories you tell. All successful companies have them.

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29 November 2017

What are the top social media trends for 2018? How can your foodservice business capitalize on them? 

Let's take a look at SocialMediaToday's recent infographic in the short video below.

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29 November 2017

It's data. Data is king. Data is knowledge. Without data, how can you move your company forward?

Let's first take a look at the 'buyer's journey' and how it's changing right in front of us.

The way we engage with our buyers online needs to change. Currently, the foodservice equipment industry is disregarding two very important phases of the buyer's journey, which hinders our ability to sell. We must engage with buyers well before they are ready for a quote, but how?

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17 November 2017

Remember AOL Instant Messenger back in the 90s? How awesome was it to be chatting in real-time with your co-workers? Even though AOL IM will be officially retired on December 15, chat and messaging is hotter than ever. [Remember your screen name? Mine is S4DCya. What's yours?]

Think about the way you use chat and messages today. Do you prefer texting? Do you use social media messaging like Facebook Messenger or LinkedIn Messages? Lord knows we don't need more emails, right?

Here is a fact for you: According to Statista, there are 1.2 BILLION monthly active users on Facebook Messenger Chat app. Yep, 1.2 BILLION.

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