Photos are important to your brand, and if you need proof, I'd like to take you on a memory field trip back to 2013.
When you drive by two of your town's most established restaurants and find them both boarded up, it feels like a call-to-action. When one of those restaurants is the 2019 recipient of the James Beard Foundation Award for best hospitality and is again nominated in 2020 for the JBFA's most outstanding restaurant, that call-to-action becomes more shocking.
Do you post new content regularly on your website? Do you have reps, dealers, and other sales and marketing people sharing your content, especially when it comes to photos and images? Do they use those images to market your products?
Copyright infringement is a real issue, especially on the web. The following article should provide you with a baseline understanding of the rules so you can create a plan to protect your company and any of your partners.
Right now, we're driving the road of life and of business without a roadmap or GPS. Sure, the world has endured pandemics before, but imagine what the society of the 1918 Spanish Influenza outbreak would have thought about Zoom meetings or the Tiger King.