If you’ve ever searched Google for “How to grow my contact list,” you’ve come across plenty of companies that are eager to sell you email addresses of people your company has never been in contact with. And while it may seem like this is a gift from the marketing gods and will certainly help you get emails to more people, they're really just selling you snake oil, and potentially, much worse.

To say that social media has taken the B2B marketing world by storm is an understatement. Without a doubt, being in the foodservice business and not being on social media is a huge missed opportunity. With that being said, social media shouldn't be the only form of a B2B marketing strategy.

Everyday inspiration seems to hit me at the weirdest times. As I write this from a hotel room in Chicago, this is the first post-COVID business trip the TMC team has been on. This is what one would consider a more "outbound" method of marketing; meaning, we're literally traveling to our client.