To say that social media has taken the B2B marketing world by storm is an understatement. Without a doubt, being in the foodservice business and not being on social media is a huge missed opportunity. With that being said, social media shouldn't be the only form of a B2B marketing strategy.

Everyday inspiration seems to hit me at the weirdest times. As I write this from a hotel room in Chicago, this is the first post-COVID business trip the TMC team has been on. This is what one would consider a more "outbound" method of marketing; meaning, we're literally traveling to our client.

Every business has a brand identity, whether they realize it or not. While some companies put effort into developing their brands, some may believe that they don't have time to ensure their branding and logo are as unique as their business, which is a big mistake.

Marketing is the fun and flashy side of your business, the creative lens that everyone out in the world gets to see you from. Each company curates their brand with marketing through their logo, product development, and all the way through to the market of their consumers. However that journey may look like from B2B or B2C businesses, marketing helps build that personal connection. So when you want to share your brand, value, products, and more you design a marketing campaign - but what exactly does a "marketing campaign" entail?