Over the last month, the life that we are normally accustomed to has been altered and shifted quite a bit. During the recent spread of the COVID-19 virus, we've had to endure numerous hardships, including being forced to navigate through many uncharted waters, which has presented us with many new and difficult challenges to overcome. While the task of adjusting to this "new norm" may still be overwhelming, we want to share some helpful insights and help spread some much needed positivity and motivation that will help us get through this, together!  

I think it's fair to say that these last few weeks have presented many unprecedented challenges to our daily lives. The spread of the COVID-19 virus has caused a lot of stress, anxiety, and unease throughout not only our country, but the entire world, impacting nearly every facet of our lives. While the spread of this virus may keep us apart physically, staying connected and banding together virtually has never been more important. 

Before we get into the real heart of this blog, I'd like to come clean. Think of this as a confession, a marketing mea culpa, of sorts. And here it is:

Let's start with an exercise.

Let's get right to the answer. The only reason phone books still matter in marketing is in concept. Does anyone still have 15 pounds of Yellow Pages sitting around the office?