In today’s climate, especially during a pandemic, it can be difficult to step back and look at the bigger picture. The bigger picture being -- how a company should operate during a time of upheaval. There are many ways to go about it, but a good place to start is how you want your message conveyed to your audience.
Five Keys to Successful Foodservice Marketing
By Chad Stamm / Buyer Personas, branding, content, website design, brand, social media, website visitors, lead generation, social media marketing, online personalization, Responsive Websites, Mobile Website, Foodservice Websites, lead nurturing, foodservice leads, buyer's journey, foodservice sales, publishing content, sales / 0 Comments
A Different Perspective on the Importance of Content Creation in the Foodservice Industry
By Chad Stamm / Buyer Personas, branding, content, brand, lead generation, lead nurturing, foodservice leads, foodservice sales, publishing content, sales, Combi Oven, Chocolate, User Generated Content, Seth Godin, Content Creation, Social Listening / 0 Comments
Here at TMC, we're big fans of Seth Godin's daily insights. If you don't follow him, you should. In today's post, he talks about the downfalls of the "sort by price" mentality, and he argues that buying the cheapest widget almost never winds up being the right choice. Can you think of a time when you bought the cheapest item possible, and it wound up being the best option in the long run?
Let’s be honest. Though brands and product lines are important, potential buyers care more about what innovative foodservice equipment can do for them than they do about your company or story. No offense, but they really don't give a shit.