In today’s climate, especially during a pandemic, it can be difficult to step back and look at the bigger picture. The bigger picture being -- how a company should operate during a time of upheaval. There are many ways to go about it, but a good place to start is how you want your message conveyed to your audience.
Now is the time to jump onboard and focus on EDUCATING current and future customers using the digital platform. Whether you are a manufacturer, a rep, or a dealer, the most successful content marketing strategies have FOUR KEY COMPONENTS:
Take a look at some of our best work in recent collaboration with our clients - and I challenge you to find another agency, factory, rep, dealer, and/or consultant that can match our technical knowledge, our quality and entertainment factor, and the results generated from remarkable digital storytelling.
The numbers are staggering. More than 80 percent of people conduct research online before making big purchases, and that's a statistic from 2014.
What do you think the percentage is now? Does this fact impact how you plan to educate your foodservice buyers in the next year or so? Are you open to 21st-century content ideas to help with the process?
If you are, I urge you to read on. You're about to get a crash course on content and how to use it to educate your buyers.
Inbound marketing is not a new term, but it is just now starting to be more frequently used and practiced in the marketing world.
So, what role do Millennials play in inbound marketing?
