TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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18 June 2019

What is Content Marketing? There is no question that we are dead smack in the middle of a paradigm shift from traditional marketing methods to Inbound Marketing (or Content Marketing).

Now is the time to jump onboard and focus on EDUCATING current and future customers using the digital platform. Whether you are a manufacturer, a rep, or a dealer, the most successful content marketing strategies have FOUR KEY COMPONENTS:

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12 November 2018
 
As we work to close out another year of digital content creation at TMC Digital Media, I have to give a major shout out to our writers, led by our Chief Content Officer, Chad Stamm.

Take a look at some of our best work in recent collaboration with our clients - and I challenge you to find another agency, factory, rep, dealer, and/or consultant that can match our technical knowledge, our quality and entertainment factor, and the results generated from remarkable digital storytelling.

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26 September 2017

The numbers are staggering. More than 80 percent of people conduct research online before making big purchases, and that's a statistic from 2014.

What do you think the percentage is now? Does this fact impact how you plan to educate your foodservice buyers in the next year or so? Are you open to 21st-century content ideas to help with the process? 

If you are, I urge you to read on. You're about to get a crash course on content and how to use it to educate your buyers.

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08 March 2016

Inbound marketing is not a new term, but it is just now starting to be more frequently used and practiced in the marketing world.

So, what role do Millennials play in inbound marketing?

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19 February 2016

We’ve all heard of the “pay it forward” concept and Random Acts of Kindness (RAOK). One person offers an act of kindness to another, that recipient then offers acts of kindness to a couple of other people, and the effect snowballs into a wave of generous acts spread across hundreds, or even thousands of people. Just like that time everyone paid for everyone else’s Starbucks.

So why not take the RAOK concept and apply it to your social presence?

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