I hope we all realize it, but we're lucky. We get to work in an industry that's fun, fast-paced, ever-changing, and cool. After all, when you tell people what you do for a living and what industry you're in, what kind of reaction do you usually get? The bottom line is foodservice is hip.
Take a look at some of our best work in recent collaboration with our clients - and I challenge you to find another agency, factory, rep, dealer, and/or consultant that can match our technical knowledge, our quality and entertainment factor, and the results generated from remarkable digital storytelling.
According to the Information Technology Services Marketing Association, nearly two-thirds of all consumers conduct their own research before making purchases. This means most people who are ready to buy already know details about what you’re selling. They’ve read the ratings and reviews. They’ve seen all the articles. They’re educated. But who creates all this information they are reading?
Regardless of the industry, educating buyers is of utmost importance in moving them along in the buyer’s journey. In the foodservice industry, this practice of educating buyers is arguably more personal than any other industry.