Email marketing open rates and click-through rates (CTRs) are what they are. When email was fresh and exciting in the 1990s, it was common to see open rates of 90 percent or more. Today, in the age of too many emails and too little time, 20 percent open rates are considered a good goal. A two to four percent CTR is decent, but is that really enough? Is your business really reaching the number of end-users it needs to for future growth?
Email marketing open rates and click-through rates (CTRs) are what they are. When email was fresh and exciting in the 1990s, it was common to see open rates of 90 percent or more. Today, in the age of too many emails and too little time, 20 percent open rates are considered a good goal. A two to four percent CTR is decent, but is that really enough? Is your business really reaching the number of end-users it needs to for future growth?
The year 2010 seems like it was just yesterday, doesn’t it? But if you think about it, digital years are like dog years, they go by so fast. So, although it’s actually only been seven years, in the digital marketing world, 2010 was almost fifty years ago.
INBOUND 2017 happened in Boston last week. What is INBOUND 2017 and what does it mean for you?
How do you connect with your foodservice leads to determine which ones are qualified? If you use legacy tactics including cold, un-customized emails and voicemails, your response rates are probably in the low single digits. It’s spam at the end of the day. If you do get the F&B director on the phone, you have to spend time qualifying them to determine if it's the right time to talk. You are disrupting them. Better make it count.
I imagine this happens to you too, right? So how does today's inbound salesperson truly connect with today's empowered buyers? Let's take a look.
Inbound Sales Series: Part 1 - How Legacy Salespeople Identify Opportunity vs Inbound Sales
By Erik MacPherson / facebook, Twitter, google +, social media, sales process, LinkedIn, aligning sales and marketing, social selling, instagram, sales, sales tips, inbound sales, inbound sales series / 0 Comments
Back in the mid to late 90s, I was a cold-calling machine. I placed 100-200 calls per day, trying all the tricks in the book to get to the decision makers within some very large companies. I sent out bulk invites to potential customers via fax. Yes, fax. I sent email after email (with some pretty decent open and response rates to boot). That's what the top sales rep had to do to be the best.
It's not to say that dialing for dollars is over. But it's damn hard to do it without losing credibility from the F&B Director, or that restaurateur who owns 10 locations. They don't want to be interrupted by sales people, especially if you don't know what their needs are. YOU don't want to be interrupted by sales people making cold-calls and sending cold emails.