If you're a marketing or sales executive or even a business owner looking to grow your company's marketing efforts, you probably have a whole range of questions.
What is Content Marketing? There is no question that we are dead smack in the middle of a paradigm shift from traditional marketing methods to Inbound Marketing (or Content Marketing).
Now is the time to jump onboard and focus on EDUCATING current and future customers using the digital platform. Whether you are a manufacturer, a rep, or a dealer, the most successful content marketing strategies have FOUR KEY COMPONENTS:
According to the Information Technology Services Marketing Association, nearly two-thirds of all consumers conduct their own research before making purchases. This means most people who are ready to buy already know details about what you’re selling. They’ve read the ratings and reviews. They’ve seen all the articles. They’re educated. But who creates all this information they are reading?
Email marketing open rates and click-through rates (CTRs) are what they are. When email was fresh and exciting in the 1990s, it was common to see open rates of 90 percent or more. Today, in the age of too many emails and too little time, 20 percent open rates are considered a good goal. A two to four percent CTR is decent, but is that really enough? Is your business really reaching the number of end-users it needs to for future growth?
INBOUND 2017 happened in Boston last week. What is INBOUND 2017 and what does it mean for you?