Ask yourself this question: How long does it take before a sales rep contacts a sales-qualified lead who wants your foodservice product/solution? If the answer is any longer than a few hours, your competitors may be stealing your leads right from under your nose. How can this be?
It's data. Data is king. Data is knowledge. Without data, how can you move your company forward?
Let's first take a look at the 'buyer's journey' and how it's changing right in front of us.
The way we engage with our buyers online needs to change. Currently, the foodservice equipment industry is disregarding two very important phases of the buyer's journey, which hinders our ability to sell. We must engage with buyers well before they are ready for a quote, but how?
How much sales intel are you collecting before speaking with a lead? How is that information getting into your salespeople's hands? What are they doing with it?
It’s mid-September. You know what that means? The greatest time in the year for Chad Stamm and millions of others who have experienced Oktoberfest in Munich Germany. It also marks the launch of our all new TMC Inbound Marketing Experience. Put those two things together, and here's what you get in my latest VLOG.
One of my favorite parts about the National Restaurant Association Show is eating my yearly allotment of hot dogs. These aren't the hot dogs of my youth with (gasp!) ketchup. They're the Vienna dogs with the perfect snap. Drag them through the garden with pickles, peppers, relish, and everything else that makes a Chicago dog so great, and I'm a happy camper.
