Ask yourself this question: How long does it take before a sales rep contacts a sales-qualified lead who wants your foodservice product/solution? If the answer is any longer than a few hours, your competitors may be stealing your leads right from under your nose. How can this be?
Foodservice. We all love it, and we all hate it.
Here at TMC, we're big fans of Seth Godin's daily insights. If you don't follow him, you should. In today's post, he talks about the downfalls of the "sort by price" mentality, and he argues that buying the cheapest widget almost never winds up being the right choice. Can you think of a time when you bought the cheapest item possible, and it wound up being the best option in the long run?
This year's National Restaurant Association Show was one of the most interesting and productive shows we've experienced. For starters, we learned talking points in our industry are not the same as they were just a few years ago.
Well it's been a few weeks since we all met up in Phoenix for the 2016 MAFSI conference, and it just about took us that long to recover. Not only does this industry like to have fun, it likes to have fun four nights in a row. With extra legroom in the exit row, the flight home was restful, for sure.