What are the top social media trends for 2018? How can your foodservice business capitalize on them?
Let's take a look at SocialMediaToday's recent infographic in the short video below.
The year 2010 seems like it was just yesterday, doesn’t it? But if you think about it, digital years are like dog years, they go by so fast. So, although it’s actually only been seven years, in the digital marketing world, 2010 was almost fifty years ago.
Foodservice. We all love it, and we all hate it.
Regardless of your role in a company, there are a few key digital marketing acronyms with which you should be very familiar. If you stop and think about it, your buyers in the foodservice industry are engaging with you online like never before. Understanding terms like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing will only help your company continue to grow. So what's the difference between SEO, SEM, and SMM? Let's take a look at all three.
In a study published by B2B’s 2015 Social Media Benchmarking Report, social media was found to be one of the most underutilized marketing tools for B2B transactions. The initial thought might be that social media itself just isn’t a lucrative outlet. However, the study also suggested that those businesses which put strong initiatives into social media ended up turning out new revenue, and LinkedIn has proven itself to be the most effective in connecting your business with the right consumers.