In today’s society, everyone is a photographer. With smart phone cameras becoming clearer and the endless amount of free photo editing software, it's hard not to take a great image or video. Thanks to the Millennial generation, the influx of food images on social media has caused the resurgence of the food photography trend.
As a social media professional, the functionality of the online tools I use is extremely important to me. In today’s market, there are so many different types of software that were created to make sharing information across all social media platforms easier. I’m here to tell you why HubSpot’s software goes above and beyond the rest.
How do you connect with your foodservice leads to determine which ones are qualified? If you use legacy tactics including cold, un-customized emails and voicemails, your response rates are probably in the low single digits. It’s spam at the end of the day. If you do get the F&B director on the phone, you have to spend time qualifying them to determine if it's the right time to talk. You are disrupting them. Better make it count.
I imagine this happens to you too, right? So how does today's inbound salesperson truly connect with today's empowered buyers? Let's take a look.
Back in the mid to late 90s, I was a cold-calling machine. I placed 100-200 calls per day, trying all the tricks in the book to get to the decision makers within some very large companies. I sent out bulk invites to potential customers via fax. Yes, fax. I sent email after email (with some pretty decent open and response rates to boot). That's what the top sales rep had to do to be the best.
It's not to say that dialing for dollars is over. But it's damn hard to do it without losing credibility from the F&B Director, or that restaurateur who owns 10 locations. They don't want to be interrupted by sales people, especially if you don't know what their needs are. YOU don't want to be interrupted by sales people making cold-calls and sending cold emails.
TMC's Erik MacPherson provides some useful tips for when using Facebook Live from your business page in preparation for the NAFEM Show.