Regardless of the industry, educating buyers is of utmost importance in moving them along in the buyer’s journey. In the foodservice industry, this practice of educating buyers is arguably more personal than any other industry.
The first thing anyone should know about me is that I run on cold brew coffee and chocolate. Second, I am an East Coast girl, so crabs, shrimp, and oysters hold a special place in my heart. I am super excited to begin my career in marketing as a Social Media Coordinator with TMC Digital Media.
This year's National Restaurant Association Show was one of the most interesting and productive shows we've experienced. For starters, we learned talking points in our industry are not the same as they were just a few years ago.
The number one challenge for marketers and executives of foodservice manufacturers is determining their ROI on marketing dollars. For example, there is a TON of money still allocated to print ads, printing literature, tradeshows and other traditional marketing methods. These methods aren't going anywhere anytime soon. So how can marketers get the most out of their outbound marketing?