TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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16 October 2017

The year 2010 seems like it was just yesterday, doesn’t it? But if you think about it, digital years are like dog years, they go by so fast. So, although it’s actually only been seven years, in the digital marketing world, 2010 was almost fifty years ago.  


19 April 2017

How do you connect with your foodservice leads to determine which ones are qualified? If you use legacy tactics including cold, un-customized emails and voicemails, your response rates are probably in the low single digits. It’s spam at the end of the day. If you do get the F&B director on the phone, you have to spend time qualifying them to determine if it's the right time to talk.  You are disrupting them.  Better make it count.

Today, cold-calls go into voicemail, and they are deleted.  Again, (I ain't kidding), it JUST happened to me while writing notes for this blog post. My cell phone rang, and rang, and rang. The digital voicemail message via email read something like, "Hi, this is such and such with XYZ Company.  We are a blah blah blah ...". DELETE. I literally get 20 cold-emails per day to boot, all of which go to into spam, all of which get deleted. These people are NOT earning my attention.

I imagine this happens to you too, right? So how does today's inbound salesperson truly connect with today's empowered buyers? Let's take a look.


28 March 2017

Back in the mid to late 90s, I was a cold-calling machine.  I placed  100-200 calls per day, trying all the tricks in the book to get to the decision makers within some very large companies.  I sent out bulk invites to potential customers via fax. Yes, fax.  I sent email after email (with some pretty decent open and response rates to boot).  That's what the top sales rep had to do to be the best.  

It's not to say that dialing for dollars is over.  But it's damn hard to do it without losing credibility from the F&B Director, or that restaurateur who owns 10 locations.  They don't want to be interrupted by sales people, especially if you don't know what their needs are.  YOU don't want to be interrupted by sales people making cold-calls and sending cold emails.  


07 January 2017

Regardless of your role in a company, there are a few key digital marketing acronyms with which you should be very familiar. If you stop and think about it, your buyers in the foodservice industry are engaging with you online like never before. Understanding terms like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing will only help your company continue to grow. So what's the difference between SEO, SEM, and SMM? Let's take a look at all three. 


21 October 2016

Listen to our CEO Erik MacPherson talk about the value of social media for business and personal brands.


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