It's data. Data is king. Data is knowledge. Without data, how can you move your company forward?
Let's first take a look at the 'buyer's journey' and how it's changing right in front of us.
The way we engage with our buyers online needs to change. Currently, the foodservice equipment industry is disregarding two very important phases of the buyer's journey, which hinders our ability to sell. We must engage with buyers well before they are ready for a quote, but how?
Remember AOL Instant Messenger back in the 90s? How awesome was it to be chatting in real-time with your co-workers? Even though AOL IM will be officially retired on December 15, chat and messaging is hotter than ever. [Remember your screen name? Mine is S4DCya. What's yours?]
Think about the way you use chat and messages today. Do you prefer texting? Do you use social media messaging like Facebook Messenger or LinkedIn Messages? Lord knows we don't need more emails, right?
Here is a fact for you: According to Statista, there are 1.2 BILLION monthly active users on Facebook Messenger Chat app. Yep, 1.2 BILLION.
Still sending important files and documents like your lines list or a brochure PDF as attachments in your email communications? Why?
There's a better way. Let me show you in the short video below how to use best practices to send email attachments by leveraging the free HubSpot CRM and Sales Tools. Yes, you read correctly, free!
I’m on my flight home right now after spending two days at HubSpot headquarters in Cambridge with some of the smartest people I’ve ever met, along with THE BEST inbound marketing agency leadership in the world. BTW, did you know there are 156,000 marketing agencies out there? Good lord. To put it into perspective, I was one of only 300 people to be fortunate enough to attend HubSpot’s Partner Day 2017 in Cambridge.
Aligning sales and marketing is essential to achieve company growth goals, keep (sales) employees happy, and ensure maximum results. However, it can also be a very daunting task. Are the two organizations on the same page? What does that even mean? Where do you begin? Who does what? What are the challenges? What are the goals?
The information below will help you map out what your foodservice company needs to consider before entering into that conference room for your first workshop.
