Email is still the best way to engage with your buyers. BUT it only takes one click to unsubscribe from your email list, and then they typically never come back. 

To be effective, your message should depend on whether you're a MAFSI rep or manufacturer, and it should be personalized for the buyer personas actually reading your newsletters. At the end of the day, the goal is to engage your leads and customers and keep YOUR brands/lines “top-of-mind.”

Is Email dead? Absolutely not. Email is more critical and important today to a business or organization than it ever has been. For example, the average person receives nearly 3000 media messages per day. Only 4 of them will be positively remembered.