According to the Information Technology Services Marketing Association, nearly two-thirds of all consumers conduct their own research before making purchases. This means most people who are ready to buy already know details about what you’re selling. They’ve read the ratings and reviews. They’ve seen all the articles. They’re educated. But who creates all this information they are reading?
TMC's Erik MacPherson provides some useful tips for when using Facebook Live from your business page in preparation for the NAFEM Show.
TMC's Erik MacPherson discusses the key reasons why sales people should put their fears aside, and use video on social media and websites to drive new business opportunity, not to mention to delight the hell out of your current customers.
The New Year is almost upon us. That means it's time to look back on the previous year and to look forward to what's in store for 2016.
The number one challenge for marketers and executives of foodservice manufacturers is determining their ROI on marketing dollars. For example, there is a TON of money still allocated to print ads, printing literature, tradeshows and other traditional marketing methods. These methods aren't going anywhere anytime soon. So how can marketers get the most out of their outbound marketing?
