If you're a marketing or sales executive or even a business owner looking to grow your company's marketing efforts, you probably have a whole range of questions.
Foodservice. We all love it, and we all hate it.
Here at TMC, we're big fans of Seth Godin's daily insights. If you don't follow him, you should. In today's post, he talks about the downfalls of the "sort by price" mentality, and he argues that buying the cheapest widget almost never winds up being the right choice. Can you think of a time when you bought the cheapest item possible, and it wound up being the best option in the long run?
Ask yourself this question: How long does it take before a sales rep contacts a sales qualified lead who wants your foodservice product? If the answer is any longer than a few hours, your competitors may be stealing your leads right from under your nose. How can this be?