For sports fans, March is the best month of the year. It brings buzzer beaters, Cinderella stories, and alarmingly low ink levels on the office printer, thanks to all those brackets. While the games grab our attention for three straight weeks, we can learn much about inbound marketing from the tournament that we can use during the other 49 weeks of the year.

Let's get right to the answer. The only reason phone books still matter in marketing is in concept. Does anyone still have 15 pounds of Yellow Pages sitting around the office?

When I told my family I was going to Florida, in January, to a beach resort, there were a lot of assumptions and expectations that came with it. As we all know, though, perception and reality don’t always mix.

The year 2010 seems like it was just yesterday, doesn’t it? But if you think about it, digital years are like dog years, they go by so fast. So, although it’s actually only been seven years, in the digital marketing world, 2010 was almost fifty years ago.  

To begin, let's start with a question. If your buyers are searching the web for solutions to their problems, what content is influencing them?