Let's get right to the answer. The only reason phone books still matter in marketing is in concept. Does anyone still have 15 pounds of Yellow Pages sitting around the office?
When I told my family I was going to Florida, in January, to a beach resort, there were a lot of assumptions and expectations that came with it. As we all know, though, perception and reality don’t always mix.
The year 2010 seems like it was just yesterday, doesn’t it? But if you think about it, digital years are like dog years, they go by so fast. So, although it’s actually only been seven years, in the digital marketing world, 2010 was almost fifty years ago.
Regardless of the industry, educating buyers is of utmost importance in moving them along in the buyer’s journey. In the foodservice industry, this practice of educating buyers is arguably more personal than any other industry.