Foodservice. We all love it, and we all hate it.

Here at TMC, we're big fans of Seth Godin's daily insights. If you don't follow him, you should. In today's post, he talks about the downfalls of the "sort by price" mentality, and he argues that buying the cheapest widget almost never winds up being the right choice. Can you think of a time when you bought the cheapest item possible, and it wound up being the best option in the long run?

It’s been said that the best camera is the one that’s with you. In today’s world of technology, smartphones are just as powerful, if not more powerful than a high-end camera like a DSLR, especially when it comes to video. In fact it’s not even close with the latest iPhone 7 capable of shooting stunning 4K quality video. The foodservice industry is at the cusp of a video takeover and you may already have all the equipment you need in your pocket at this very moment.

Video has become an incredibly effective form of content offers as of late. With video, you’re able to convey messages that might otherwise be difficult to get across through brochures or guides. Not to mention, videos are easy to digest and simply more visually appealing for visitors to your website. In fact, 59% of executives would rather watch video than read text. Simply put, video marketing is so hot right now. So what is a video worth to both you and your potential customers?

Inbound marketing is not a new term, but it is just now starting to be more frequently used and practiced in the marketing world.

So, what role do Millennials play in inbound marketing?