TMC's Erik MacPherson provides some useful tips for when using Facebook Live from your business page in preparation for the NAFEM Show.

Regardless of your role in a company, there are a few key digital marketing acronyms with which you should be very familiar. If you stop and think about it, your buyers in the foodservice industry are engaging with you online like never before. Understanding terms like Search Engine Optimization, Search Engine Marketing, and Social Media Marketing will only help your company continue to grow. So what's the difference between SEO, SEM, and SMM? Let's take a look at all three. 

Listen to our CEO Erik MacPherson talk about the value of social media for business and personal brands.

Social Media Marketing:

Why (10 ÷ 4) × 7 Can Be Your Formula for Success

Social media marketing can be an important aspect of your foodservice business. In fact, if you want to increase traffic to your website and engage your customers with your brand, it needs to be. What it shouldn't do, though, is consume all your time.

Notice a drop in your overall Facebook 'Reach' when looking at your Insights page? Well, you are not alone. So we decided to do a little research and here is what we have found.