One of the biggest challenges for marketers and sales professionals in the foodservice industry is actually showing a return on investment when it comes to marketing dollars spent. Where does that money go? What are we getting in return? Are certain efforts working better than others?
Video has become an incredibly effective form of content offers as of late. With video, you’re able to convey messages that might otherwise be difficult to get across through brochures or guides. Not to mention, videos are easy to digest and simply more visually appealing for visitors to your website. In fact, 59% of executives would rather watch video than read text. Simply put, video marketing is so hot right now. So what is a video worth to both you and your potential customers?
This year's National Restaurant Association Show was one of the most interesting and productive shows we've experienced. For starters, we learned talking points in our industry are not the same as they were just a few years ago.
At the MAFSI Conference 2016 last month, I was amazed by the incredible amount of marketing specific break-out sessions, talks about social media, branding, aligning sales and marketing, some of which were presented by marketing professionals. But where the f--k was marketing?
The New Year is almost upon us. That means it's time to look back on the previous year and to look forward to what's in store for 2016.