Let's start with an exercise.
Remember AOL Instant Messenger back in the 90s? How awesome was it to be chatting in real-time with your co-workers? Even though AOL IM will be officially retired on December 15, chat and messaging is hotter than ever. [Remember your screen name? Mine is S4DCya. What's yours?]
Think about the way you use chat and messages today. Do you prefer texting? Do you use social media messaging like Facebook Messenger or LinkedIn Messages? Lord knows we don't need more emails, right?
Here is a fact for you: According to Statista, there are 1.2 BILLION monthly active users on Facebook Messenger Chat app. Yep, 1.2 BILLION.
Foodservice manufacturers rely on their reps and distribution networks to sell. But when reps and distributors are responsible for selling 20-30+ different brands, if not hundreds or even thousands, how does your factory ensure your products and solutions stay top-of-mind in this über competitive foodservice industry?