Occasionally we like to provide supplemental information that isn't just about marketing but is relevant to the people we know in the foodservice equipment world. Here's a guest post from our friend Rick Kent, a member of MAFSI and a veteran of the foodservice equipment and supply industry, who has a lot of knowledge to share about the world of health insurance.
It's data. Data is king. Data is knowledge. Without data, how can you move your company forward?
Let's first take a look at the 'buyer's journey' and how it's changing right in front of us.
The way we engage with our buyers online needs to change. Currently, the foodservice equipment industry is disregarding two very important phases of the buyer's journey, which hinders our ability to sell. We must engage with buyers well before they are ready for a quote, but how?