To be ultra successful, typically a sales person should have as much control over the sales process as possible, right? Another skill of succesful sales people is efficiency. I'm a firm believer in working smarter versus harder these days. 

What is one way your sales team can improve both? Simple. Sidekick by HubSpot. 

Do you have a defined sales process?

What does it actually look like?

Does it need to be redefined?

A familiar trend we continue to see in the foodservice equipment industry is that sales and marketing leaders are trying to figure out:

2) How to track what leads are closing and determine the ROI of their marketing efforts

Let's be honest. Sales is a lot like dating. We have a list of do's and don'ts that can make life easier so we don't come across as too pushy, too salesy, disinterested, out-of-touch, unknowledgeable, unprofessional, and in some cases, even desperate. 

Generating leads can be hard enough, but once you've qualified someone as a lead, how do you nurture them? Here are 10 things to keep in mind in order to keep and convert your foodservice sales leads: