TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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14 November 2017

Still sending important files and documents like your lines list or a brochure PDF as attachments in your email communications? Why? 

There's a better way. Let me show you in the short video below how to use best practices to send email attachments by leveraging the free HubSpot CRM and Sales Tools. Yes, you read correctly, free!  

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13 October 2017

HubSpot Sales Professional is growing up. They’re bringing in advanced features and functionality and investing heavily in enhancing the product in a way that will add value for larger, growing, more advanced sales teams.

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10 May 2017

The first thing anyone should know about me is that I run on cold brew coffee and chocolate. Second, I am an East Coast girl, so crabs, shrimp, and oysters hold a special place in my heart. I am super excited to begin my career in marketing as a Social Media Coordinator with TMC Digital Media.

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29 April 2017

I’m on my flight home right now after spending two days at HubSpot headquarters in Cambridge with some of the smartest people I’ve ever met, along with THE BEST inbound marketing agency leadership in the world.  BTW, did you know there are 156,000 marketing agencies out there?  Good lord.  To put it into perspective, I was one of only 300 people to be fortunate enough to attend HubSpot’s Partner Day 2017 in Cambridge.  

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19 April 2017

How do you connect with your foodservice leads to determine which ones are qualified? If you use legacy tactics including cold, un-customized emails and voicemails, your response rates are probably in the low single digits. It’s spam at the end of the day. If you do get the F&B director on the phone, you have to spend time qualifying them to determine if it's the right time to talk.  You are disrupting them.  Better make it count.

Today, cold-calls go into voicemail, and they are deleted.  Again, (I ain't kidding), it JUST happened to me while writing notes for this blog post. My cell phone rang, and rang, and rang. The digital voicemail message via email read something like, "Hi, this is such and such with XYZ Company.  We are a blah blah blah ...". DELETE. I literally get 20 cold-emails per day to boot, all of which go to into spam, all of which get deleted. These people are NOT earning my attention.

I imagine this happens to you too, right? So how does today's inbound salesperson truly connect with today's empowered buyers? Let's take a look.

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