Who is Savannah Colligon, Social Media Coordinator at TMC Digital Media?

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The first thing anyone should know about me is that I run on cold brew coffee and chocolate. Second, I am an East Coast girl, so crabs, shrimp, and oysters hold a special place in my heart. I am super excited to begin my career in marketing as a Social Media Coordinator with TMC Digital Media.

I grew up in the foodservice industry. My dad has been in foodservice equipment sales since I can remember, and my mom worked as a project manager for a major point-of-sales manufacturer. By the time I was 21, I had worked as a host, server, busser, cashier, and I began bartending.

My transition from working in restaurants to marketing for the foodservice industry began in college. I completed an internship with the sales rep firm that my dad works for, which is where I was introduced to TMC Digital Media. Never in a million years did I think I would end up in the same industry that I grew up in, but I’m glad I did.

As it stands today, the foodservice industry is outdated. People are still cold calling and blowing up people’s mailboxes with brochures and catalogs. We exist in a time when your grandmother has a Facebook account, free WiFi is everywhere, and people know what they want and when they want it. It’s time to change the way we sell foodservice equipment. I’m excited to be a part of this change by bringing inbound marketing to the foodservice industry with TMC Digital Media.

Millennials are either loved or hated. As a Millennial, I think that we have more of a good impact than bad. Millennials are definitely impacting the foodservice industry in some way or another. We don’t just want good food; we want a good experience. That means if you’re cooking your food in an interesting way, like molecular gastronomy, for example, we want it.

We also have a strong connection to the environment and our community. We want food that is not only healthy and interesting, but that has a positive impact. We want free range eggs, locally sourced vegetables, and humanely raised chicken.

Personally, I want to bring the foodservice industry into the 21st century. I can’t think of a better way to do that than with inbound marketing. We are dropping the old school, interruptive techniques of traditional marketing and trading them in for new, innovative techniques. I want to sell to people who want to be sold to, and leave those who aren’t interested alone.

I love travel and trying new things. My most memorable meal definitely occurred when I did an exchange program in Spain. I was living with a girl my age and her family right outside of Madrid.

I like to think of myself as adventurous when it comes to food, but if there are eyeballs involved, count me out. You could say it caught me a little off guard when I sat down at the table and there were little fried fish on my plate with all the eyeballs still attached. I didn’t want to be rude, though. So I ate them, every last one. It was not my favorite food, but I didn’t die. I will never forget that meal.

Speaking of Spain and inbound marketing...

Check out the free Inbound Marketing Cookbook from TMC Digital Media, and you'll get all the basics on marketing for the foodservice industry, as well as our own, delicious sangria recipe that is straight from Andalucia.

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Topics: social media, inbound marketing, foodservice equipment selling, traditional marketing, Millennials, sales, inbound sales, Savannah Colligon, travel, Spain

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