Our CEO, Erik MacPherson, talks about how marketing automation can bite you in the ass. Don't let it.
19 October
2016
14 October
2016
30 November
2015
To be ultra successful, typically a sales person should have as much control over the sales process as possible, right? Another skill of succesful sales people is efficiency. I'm a firm believer in working smarter versus harder these days.
What is one way your sales team can improve both? Simple. Sidekick by HubSpot.
25 August
2015
Do you have a defined sales process?
What does it actually look like?
Does it need to be redefined?
A familiar trend we continue to see in the foodservice equipment industry is that sales and marketing leaders are trying to figure out:
1) How to get Sales Qualified Leads (SQL) into the right reps hands quickly
2) How to track what leads are closing and determine the ROI of their marketing efforts
