Our CEO, Erik MacPherson, talks about how marketing automation can bite you in the ass. Don't let it.
Listen to our CEO Erik MacPherson talk about a real-life experience of being 'sold to'.
To be ultra successful, typically a sales person should have as much control over the sales process as possible, right? Another skill of succesful sales people is efficiency. I'm a firm believer in working smarter versus harder these days.
What is one way your sales team can improve both? Simple. Sidekick by HubSpot.
Do you have a defined sales process?
What does it actually look like?
Does it need to be redefined?
A familiar trend we continue to see in the foodservice equipment industry is that sales and marketing leaders are trying to figure out:
2) How to track what leads are closing and determine the ROI of their marketing efforts