We wrote about this topic in 2015, but with a new year comes ch-ch-ch-changes. If your website is simply a home to your company's address, a brief about us page, and maybe a phone number, then this blog post is for you. If you aren't investing into the digital 'home' of your website, you're missing out on leads. To find out how to turn your website into a tool, keep reading.
Let's start with the important question. Is your current website mobile friendly? If it is, don't waste your time reading this article. If it's not and you want to take advantage of Google's changing rules, read on. Not sure if your website is mobile friendly? Let's find out now.
But before you spend thousands on a new design that highlights your updated, modern brand, make sure you take time to consider the less glamorous aspects of website development.
More and more food equipment manufacturers – and the reps and dealers who sell their products – are seeing the benefits of an inbound marketing strategy. The days when customers and end users are highly influenced by interruptive marketing techniques like cold calling and commercials are ending, and they are being replaced by inbound strategies that are more measurable, more cost effective, and more likely to result in highly qualified leads.
